FULL VIEW OF THE 3.5M ROTUNDA SEROTINA STRUCTURE COMPLETE WITH ITS 560 CHERRY TRAYS 
FULL VIEW OF THE 3.5M ROTUNDA SEROTINA STRUCTURE COMPLETE WITH ITS 560 CHERRY TRAYS 
intro.jpg
CHECKING THE TRAY POSITIONS
CHECKING THE TRAY POSITIONS
DETAIL OF TRAY
DETAIL OF TRAY
quote_02.jpg
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015
STAFF AT ROTUNDA SEROTINA SERVING T'A MILANO PARMESAN BISCUITS IN THE AMERICAN CHERRY TRAYS
STAFF AT ROTUNDA SEROTINA SERVING T'A MILANO PARMESAN BISCUITS IN THE AMERICAN CHERRY TRAYS
VIEW OF THE ROTUNDA SEROTINA INSTALLATION FROM OUTSIDE THE CHERRY STRUCTURE
VIEW OF THE ROTUNDA SEROTINA INSTALLATION FROM OUTSIDE THE CHERRY STRUCTURE
AERIAL VIEW OF THE CHERRY WOOD FOOD CONTAINER PLACED IN THE CENTRE OF THE ROTUNDA
AERIAL VIEW OF THE CHERRY WOOD FOOD CONTAINER PLACED IN THE CENTRE OF THE ROTUNDA
VIEW OF ROTUNDA SEROTINA DURING THE WALLPAPER* HANDMADE EXHIBITION
VIEW OF ROTUNDA SEROTINA DURING THE WALLPAPER* HANDMADE EXHIBITION
VISITOR LEAVING THE ROTUNDA SEROTINA WITH HER AMERICAN CHERRY TRAY
VISITOR LEAVING THE ROTUNDA SEROTINA WITH HER AMERICAN CHERRY TRAY
DETAIL OF THE JAPANESE JOINERY USED ACROSS THE ROTUNDA SEROTINA
DETAIL OF THE JAPANESE JOINERY USED ACROSS THE ROTUNDA SEROTINA
VIEW OF THE UPPER PART OF THE STRUCTURE AND TRAY
VIEW OF THE UPPER PART OF THE STRUCTURE AND TRAY
quote_06.jpg
LADDERS CLAMPED AND READY FOR ASSEMBLY
LADDERS CLAMPED AND READY FOR ASSEMBLY
MILLING THE LADDER COMPONENTS
MILLING THE LADDER COMPONENTS
CHERRY COMPONENTS READY FOR ASSEMBLY
CHERRY COMPONENTS READY FOR ASSEMBLY
ARCHITECTS KOLMAN BOYE WITH BENCHMARK’S PROJECT MANAGER OLIVER TILBURY
ARCHITECTS KOLMAN BOYE WITH BENCHMARK’S PROJECT MANAGER OLIVER TILBURY
CHECKING THE TOLERANCES
CHECKING THE TOLERANCES
WATCHING THE STRUCTURE TAKE SHAPE
WATCHING THE STRUCTURE TAKE SHAPE
American cherry trays ready for oiling
American cherry trays ready for oiling
VISITOR TAKING A PICTURE OF THE ROTUNDA SEROTINA WITH HER TABLET
VISITOR TAKING A PICTURE OF THE ROTUNDA SEROTINA WITH HER TABLET
MEMBER OF THE STAFF SERVING PARMESAN BISCUITS DURING THE WALLPAPER* HANDMADE EXHIBITION
MEMBER OF THE STAFF SERVING PARMESAN BISCUITS DURING THE WALLPAPER* HANDMADE EXHIBITION
VISITOR ADMIRING THE ROTUNDA DURING THE WALLPAPER* HANDMADE LAUNCH PARTY
VISITOR ADMIRING THE ROTUNDA DURING THE WALLPAPER* HANDMADE LAUNCH PARTY
VISITORS COMMENTING ON THEIR PHOTO OF THE INSTALLATION
VISITORS COMMENTING ON THEIR PHOTO OF THE INSTALLATION
DETAIL OF THE AMERICAN CHERRY TRAY
DETAIL OF THE AMERICAN CHERRY TRAY
VISITOR HOLDING TWO AMERICAN CHERRY TRAYS
VISITOR HOLDING TWO AMERICAN CHERRY TRAYS
DAVID VENABLES, AHEC EUROPEAN DIRECTOR, USING THE CHERRY LADDER TO PLACE SOME OF THE TRAYS
DAVID VENABLES, AHEC EUROPEAN DIRECTOR, USING THE CHERRY LADDER TO PLACE SOME OF THE TRAYS
VISITOR PICKING HER CHERRY TRAY FROM THE ROTUNDA
VISITOR PICKING HER CHERRY TRAY FROM THE ROTUNDA
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE EXHIBITION
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE EXHIBITION
VISITOR USING THE LADDER TO GET HER AMERICAN CHERRY TRAY
VISITOR USING THE LADDER TO GET HER AMERICAN CHERRY TRAY
VISITORS DISCUSSING THE INSTALLATION
VISITORS DISCUSSING THE INSTALLATION
VISITOR EATING PARMESAN BISCUITS FROM ONE OF THE 528 AMERICAN CHERRY TRAYS
VISITOR EATING PARMESAN BISCUITS FROM ONE OF THE 528 AMERICAN CHERRY TRAYS
quote_07.jpg
OVERVIEW OF THE 3.7M HIGH ROTUNDA SEROTINA
OVERVIEW OF THE 3.7M HIGH ROTUNDA SEROTINA
ROTUNDA SEROTINA INSTALLATION AT WALLPAPER* HANDMADE EXHIBITION
ROTUNDA SEROTINA INSTALLATION AT WALLPAPER* HANDMADE EXHIBITION
VISITOR CHOOSING HER AMERICAN CHERRY TRAY
VISITOR CHOOSING HER AMERICAN CHERRY TRAY
VISITOR TAKING A PICTURE OF THE INSTALLATION
VISITOR TAKING A PICTURE OF THE INSTALLATION
OVERVIEW OF THE ROTUNDA SEROTINA INCLUDING THE CENTRAL CONTAINER AND THE STAIR
OVERVIEW OF THE ROTUNDA SEROTINA INCLUDING THE CENTRAL CONTAINER AND THE STAIR
VISITORS ENJOYING THE PARMESAN BISCUITS FROM T'A MILANO WITH THEIR LIMITED EDITION TRAYS
VISITORS ENJOYING THE PARMESAN BISCUITS FROM T'A MILANO WITH THEIR LIMITED EDITION TRAYS
VIEW OF THE ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015
VIEW OF THE ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015
VISITOR ADMIRING THE ROTUNDA FROM INSIDE THE STRUCTURE
VISITOR ADMIRING THE ROTUNDA FROM INSIDE THE STRUCTURE
quote_08.jpg
VISITORS SURPRISED BY THE ROTUNDA SEROTINA INSTALLATION
VISITORS SURPRISED BY THE ROTUNDA SEROTINA INSTALLATION
VISITORS QUEUE INSIDE THE ROTUNDA TO GET THEIR CHERRY TRAY FILLED WITH PARMESAN BISCUITS
VISITORS QUEUE INSIDE THE ROTUNDA TO GET THEIR CHERRY TRAY FILLED WITH PARMESAN BISCUITS
CHILD CLIMBING DOWN THE LADDER CARRYING A CHERRY TRAY
CHILD CLIMBING DOWN THE LADDER CARRYING A CHERRY TRAY
DAVID VENABLES FROM AHEC AND ERIK KOLMAN CHECKING THE LATEST DETAILS BEFORE THE OPENING OF THE EXHIBITION
DAVID VENABLES FROM AHEC AND ERIK KOLMAN CHECKING THE LATEST DETAILS BEFORE THE OPENING OF THE EXHIBITION
CHILD EXCITED ABOUT HER TRAY SELECTION
CHILD EXCITED ABOUT HER TRAY SELECTION
DAVID VENABLES, EUROPEAN DIRECTOR OF AHEC, CARRIES TWO TRAYS AND OFFERS THEM TO VISITORS
DAVID VENABLES, EUROPEAN DIRECTOR OF AHEC, CARRIES TWO TRAYS AND OFFERS THEM TO VISITORS
VIEW OF ONE OF THE TWO ACCESS POINTS TO THE ROTUNDA
VIEW OF ONE OF THE TWO ACCESS POINTS TO THE ROTUNDA
SEAN SUTCLIFFE, CO-FOUNDER OF BENCHMARK, TAKING THE LAST OF THE 528 CHERRY TRAYS
SEAN SUTCLIFFE, CO-FOUNDER OF BENCHMARK, TAKING THE LAST OF THE 528 CHERRY TRAYS
CLOSE-UP OF THE AMERICAN CHERRY TRAYS
CLOSE-UP OF THE AMERICAN CHERRY TRAYS
quote_09 copy.jpg
WATCHING THE STRUCTURE TAKE SHAPE
WATCHING THE STRUCTURE TAKE SHAPE
SHELF DETAIL
SHELF DETAIL
DETAIL OF TRAY
DETAIL OF TRAY
ARCHITECT ERIK KOLMAN
ARCHITECT ERIK KOLMAN
ASSEMBLING THE LADDERS
ASSEMBLING THE LADDERS
TESTING THE STRUCTURE FOR RIGIDITY
TESTING THE STRUCTURE FOR RIGIDITY
VIEW OF THE STRUCTURE SHOWING ONE OF THE TWO ENTRANCES TO THE STRUCTURE AND THE LADDER USED TO REMOVE THE TRAYS
VIEW OF THE STRUCTURE SHOWING ONE OF THE TWO ENTRANCES TO THE STRUCTURE AND THE LADDER USED TO REMOVE THE TRAYS
PROJECT PARTNERS DISCUSS THE LADDER ASSEMBLY
PROJECT PARTNERS DISCUSS THE LADDER ASSEMBLY
THE PROJECT
THE PROJECT
DETAIL OF TRAY
DETAIL OF TRAY
AMERICAN CHERRY TRAYS READY FOR OILING
AMERICAN CHERRY TRAYS READY FOR OILING
ROTUNDA SEROTINA TAKES OVER BENCHMARK WORKSHOP
ROTUNDA SEROTINA TAKES OVER BENCHMARK WORKSHOP
PROUD PROJECT PARTNERS (FROM LEFT TO RIGHT) VICTOR BOYE, ERIK KOLMAN, SEAN SUTCLIFFE (BENCHMARK FURNITURE) AND DAVID VENABLES (AHEC)
PROUD PROJECT PARTNERS (FROM LEFT TO RIGHT) VICTOR BOYE, ERIK KOLMAN, SEAN SUTCLIFFE (BENCHMARK FURNITURE) AND DAVID VENABLES (AHEC)
FULL VIEW OF THE 3.5M ROTUNDA SEROTINA STRUCTURE COMPLETE WITH ITS 560 CHERRY TRAYS 
FULL VIEW OF THE 3.5M ROTUNDA SEROTINA STRUCTURE COMPLETE WITH ITS 560 CHERRY TRAYS © 2015 Petr Krejčí
intro.jpg
CHECKING THE TRAY POSITIONS
CHECKING THE TRAY POSITIONS© 2015 Petr Krejčí
DETAIL OF TRAY
DETAIL OF TRAY© 2015 Petr Krejčí
quote_02.jpg
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015
STAFF AT ROTUNDA SEROTINA SERVING T'A MILANO PARMESAN BISCUITS IN THE AMERICAN CHERRY TRAYS
STAFF AT ROTUNDA SEROTINA SERVING T'A MILANO PARMESAN BISCUITS IN THE AMERICAN CHERRY TRAYS© 2015 Giovanni Nardi
VIEW OF THE ROTUNDA SEROTINA INSTALLATION FROM OUTSIDE THE CHERRY STRUCTURE
VIEW OF THE ROTUNDA SEROTINA INSTALLATION FROM OUTSIDE THE CHERRY STRUCTURE© 2015 Giovanni Nardi
AERIAL VIEW OF THE CHERRY WOOD FOOD CONTAINER PLACED IN THE CENTRE OF THE ROTUNDA
AERIAL VIEW OF THE CHERRY WOOD FOOD CONTAINER PLACED IN THE CENTRE OF THE ROTUNDA© 2015 Giovanni Nardi
VIEW OF ROTUNDA SEROTINA DURING THE WALLPAPER* HANDMADE EXHIBITION
VIEW OF ROTUNDA SEROTINA DURING THE WALLPAPER* HANDMADE EXHIBITION© 2015 Giovanni Nardi
VISITOR LEAVING THE ROTUNDA SEROTINA WITH HER AMERICAN CHERRY TRAY
VISITOR LEAVING THE ROTUNDA SEROTINA WITH HER AMERICAN CHERRY TRAY© 2015 Giovanni Nardi
DETAIL OF THE JAPANESE JOINERY USED ACROSS THE ROTUNDA SEROTINA
DETAIL OF THE JAPANESE JOINERY USED ACROSS THE ROTUNDA SEROTINA© 2015 Giovanni Nardi
VIEW OF THE UPPER PART OF THE STRUCTURE AND TRAY
VIEW OF THE UPPER PART OF THE STRUCTURE AND TRAY© 2015 Petr Krejčí
quote_06.jpg
LADDERS CLAMPED AND READY FOR ASSEMBLY
LADDERS CLAMPED AND READY FOR ASSEMBLY© 2015 Jon Cardwell
MILLING THE LADDER COMPONENTS
MILLING THE LADDER COMPONENTS© 2015 Petr Krejčí
CHERRY COMPONENTS READY FOR ASSEMBLY
CHERRY COMPONENTS READY FOR ASSEMBLY© 2015 Petr Krejčí
ARCHITECTS KOLMAN BOYE WITH BENCHMARK’S PROJECT MANAGER OLIVER TILBURY
ARCHITECTS KOLMAN BOYE WITH BENCHMARK’S PROJECT MANAGER OLIVER TILBURY© 2015 Jon Cardwell
CHECKING THE TOLERANCES
CHECKING THE TOLERANCES© 2015 Petr Krejčí
WATCHING THE STRUCTURE TAKE SHAPE
WATCHING THE STRUCTURE TAKE SHAPE© 2015 Petr Krejčí
American cherry trays ready for oiling
American cherry trays ready for oiling© 2015 Petr Krejčí
VISITOR TAKING A PICTURE OF THE ROTUNDA SEROTINA WITH HER TABLET
VISITOR TAKING A PICTURE OF THE ROTUNDA SEROTINA WITH HER TABLET© 2015 Giovanni Nardi
MEMBER OF THE STAFF SERVING PARMESAN BISCUITS DURING THE WALLPAPER* HANDMADE EXHIBITION
MEMBER OF THE STAFF SERVING PARMESAN BISCUITS DURING THE WALLPAPER* HANDMADE EXHIBITION© 2015 Giovanni Nardi
VISITOR ADMIRING THE ROTUNDA DURING THE WALLPAPER* HANDMADE LAUNCH PARTY
VISITOR ADMIRING THE ROTUNDA DURING THE WALLPAPER* HANDMADE LAUNCH PARTY© 2015 Giovanni Nardi
VISITORS COMMENTING ON THEIR PHOTO OF THE INSTALLATION
VISITORS COMMENTING ON THEIR PHOTO OF THE INSTALLATION© 2015 Giovanni Nardi
DETAIL OF THE AMERICAN CHERRY TRAY
DETAIL OF THE AMERICAN CHERRY TRAY© 2015 Giovanni Nardi
VISITOR HOLDING TWO AMERICAN CHERRY TRAYS
VISITOR HOLDING TWO AMERICAN CHERRY TRAYS© 2015 Giovanni Nardi
DAVID VENABLES, AHEC EUROPEAN DIRECTOR, USING THE CHERRY LADDER TO PLACE SOME OF THE TRAYS
DAVID VENABLES, AHEC EUROPEAN DIRECTOR, USING THE CHERRY LADDER TO PLACE SOME OF THE TRAYS© 2015 Giovanni Nardi
VISITOR PICKING HER CHERRY TRAY FROM THE ROTUNDA
VISITOR PICKING HER CHERRY TRAY FROM THE ROTUNDA© 2015 Giovanni Nardi
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE EXHIBITION
ROTUNDA SEROTINA AT WALLPAPER* HANDMADE EXHIBITION© 2015 Petr Krejčí
VISITOR USING THE LADDER TO GET HER AMERICAN CHERRY TRAY
VISITOR USING THE LADDER TO GET HER AMERICAN CHERRY TRAY© 2015 Giovanni Nardi
VISITORS DISCUSSING THE INSTALLATION
VISITORS DISCUSSING THE INSTALLATION© 2015 Giovanni Nardi
VISITOR EATING PARMESAN BISCUITS FROM ONE OF THE 528 AMERICAN CHERRY TRAYS
VISITOR EATING PARMESAN BISCUITS FROM ONE OF THE 528 AMERICAN CHERRY TRAYS© 2015 Giovanni Nardi
quote_07.jpg
OVERVIEW OF THE 3.7M HIGH ROTUNDA SEROTINA
OVERVIEW OF THE 3.7M HIGH ROTUNDA SEROTINA© 2015 Giovanni Nardi
ROTUNDA SEROTINA INSTALLATION AT WALLPAPER* HANDMADE EXHIBITION
ROTUNDA SEROTINA INSTALLATION AT WALLPAPER* HANDMADE EXHIBITION© 2015 Giovanni Nardi
VISITOR CHOOSING HER AMERICAN CHERRY TRAY
VISITOR CHOOSING HER AMERICAN CHERRY TRAY© 2015 Giovanni Nardi
VISITOR TAKING A PICTURE OF THE INSTALLATION
VISITOR TAKING A PICTURE OF THE INSTALLATION© 2015 Giovanni Nardi
OVERVIEW OF THE ROTUNDA SEROTINA INCLUDING THE CENTRAL CONTAINER AND THE STAIR
OVERVIEW OF THE ROTUNDA SEROTINA INCLUDING THE CENTRAL CONTAINER AND THE STAIR© 2015 Giovanni Nardi
VISITORS ENJOYING THE PARMESAN BISCUITS FROM T'A MILANO WITH THEIR LIMITED EDITION TRAYS
VISITORS ENJOYING THE PARMESAN BISCUITS FROM T'A MILANO WITH THEIR LIMITED EDITION TRAYS© 2015 Giovanni Nardi
VIEW OF THE ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015
VIEW OF THE ROTUNDA SEROTINA AT WALLPAPER* HANDMADE 2015© 2015 Giovanni Nardi
VISITOR ADMIRING THE ROTUNDA FROM INSIDE THE STRUCTURE
VISITOR ADMIRING THE ROTUNDA FROM INSIDE THE STRUCTURE© 2015 Giovanni Nardi
quote_08.jpg
VISITORS SURPRISED BY THE ROTUNDA SEROTINA INSTALLATION
VISITORS SURPRISED BY THE ROTUNDA SEROTINA INSTALLATION© 2015 Giovanni Nardi
VISITORS QUEUE INSIDE THE ROTUNDA TO GET THEIR CHERRY TRAY FILLED WITH PARMESAN BISCUITS
VISITORS QUEUE INSIDE THE ROTUNDA TO GET THEIR CHERRY TRAY FILLED WITH PARMESAN BISCUITS© 2015 Giovanni Nardi
CHILD CLIMBING DOWN THE LADDER CARRYING A CHERRY TRAY
CHILD CLIMBING DOWN THE LADDER CARRYING A CHERRY TRAY© 2015 Giovanni Nardi
DAVID VENABLES FROM AHEC AND ERIK KOLMAN CHECKING THE LATEST DETAILS BEFORE THE OPENING OF THE EXHIBITION
DAVID VENABLES FROM AHEC AND ERIK KOLMAN CHECKING THE LATEST DETAILS BEFORE THE OPENING OF THE EXHIBITION© 2015 Giovanni Nardi
CHILD EXCITED ABOUT HER TRAY SELECTION
CHILD EXCITED ABOUT HER TRAY SELECTION© 2015 Giovanni Nardi
DAVID VENABLES, EUROPEAN DIRECTOR OF AHEC, CARRIES TWO TRAYS AND OFFERS THEM TO VISITORS
DAVID VENABLES, EUROPEAN DIRECTOR OF AHEC, CARRIES TWO TRAYS AND OFFERS THEM TO VISITORS© 2015 Giovanni Nardi
VIEW OF ONE OF THE TWO ACCESS POINTS TO THE ROTUNDA
VIEW OF ONE OF THE TWO ACCESS POINTS TO THE ROTUNDA© 2015 Giovanni Nardi
SEAN SUTCLIFFE, CO-FOUNDER OF BENCHMARK, TAKING THE LAST OF THE 528 CHERRY TRAYS
SEAN SUTCLIFFE, CO-FOUNDER OF BENCHMARK, TAKING THE LAST OF THE 528 CHERRY TRAYS© 2015 Giovanni Nardi
CLOSE-UP OF THE AMERICAN CHERRY TRAYS
CLOSE-UP OF THE AMERICAN CHERRY TRAYS© 2015 Petr Krejčí
quote_09 copy.jpg
WATCHING THE STRUCTURE TAKE SHAPE
WATCHING THE STRUCTURE TAKE SHAPE© 2015 Petr Krejčí
SHELF DETAIL
SHELF DETAIL© 2015 Petr Krejčí
DETAIL OF TRAY
DETAIL OF TRAY© 2015 Petr Krejčí
ARCHITECT ERIK KOLMAN
ARCHITECT ERIK KOLMAN© 2015 Jon Cardwell
ASSEMBLING THE LADDERS
ASSEMBLING THE LADDERS© 2015 Jon Cardwell
TESTING THE STRUCTURE FOR RIGIDITY
TESTING THE STRUCTURE FOR RIGIDITY© 2015 Petr Krejčí
VIEW OF THE STRUCTURE SHOWING ONE OF THE TWO ENTRANCES TO THE STRUCTURE AND THE LADDER USED TO REMOVE THE TRAYS
VIEW OF THE STRUCTURE SHOWING ONE OF THE TWO ENTRANCES TO THE STRUCTURE AND THE LADDER USED TO REMOVE THE TRAYS© 2015 Petr Krejčí
PROJECT PARTNERS DISCUSS THE LADDER ASSEMBLY
PROJECT PARTNERS DISCUSS THE LADDER ASSEMBLY© 2015 Jon Cardwell
THE PROJECT
THE PROJECT© 2015 Jon Cardwell
DETAIL OF TRAY
DETAIL OF TRAY© 2015 Petr Krejčí
AMERICAN CHERRY TRAYS READY FOR OILING
AMERICAN CHERRY TRAYS READY FOR OILING© 2015 Petr Krejčí
ROTUNDA SEROTINA TAKES OVER BENCHMARK WORKSHOP
ROTUNDA SEROTINA TAKES OVER BENCHMARK WORKSHOP© 2015 Jon Cardwell
PROUD PROJECT PARTNERS (FROM LEFT TO RIGHT) VICTOR BOYE, ERIK KOLMAN, SEAN SUTCLIFFE (BENCHMARK FURNITURE) AND DAVID VENABLES (AHEC)
PROUD PROJECT PARTNERS (FROM LEFT TO RIGHT) VICTOR BOYE, ERIK KOLMAN, SEAN SUTCLIFFE (BENCHMARK FURNITURE) AND DAVID VENABLES (AHEC)© 2015 Jon Cardwell
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